Before asking for a peer review, please be sure to check your work for the following things:
1. Audience Alignment
Target Persona: Does the content speak directly to the target persona?
Problem-Solution Focus: Does it address a specific problem or challenge faced by the target audience?
Tone and Language: Does the tone resonate with the intended audience?
2. Content Structure
Clear Headline: Is the headline clear, engaging, and relevant? Does it draw you in?
Introduction: Does the introduction hook the reader and set expectations for the content?
Body Structure: Is the content well-organized with clear sections, subheadings, and logical flow?
Conclusion/CTA: Does the conclusion summarize the key points and include a clear call to action?
3. Brand Voice & Compliance
Consistency: Is the content consistent with FTR's brand voice and messaging guidelines?
4. Grammar & Readability
Grammar and Spelling: Are there any grammatical errors or typos?
Readability: Is the content easy to read? Does it avoid jargon, or explain it if necessary?
Formatting:
- Are bullet points, images, and other formatting elements utilized to enhance the readability of the text?
5. Visual Elements
Images:
6. Review & Feedback
Peer Review: Has the content been reviewed by at least one other team member for accuracy?
Feedback Incorporated: Are all necessary revisions from previous feedback addressed?